Media and communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger.

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Book's title: Media and communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger.
Library of Congress Control Number: 00008042
International Standard Book Number (ISBN):0761918523 (alk. paper)
International Standard Book Number (ISBN):0761918531 (pbk. : alk. paper)
Cataloging Source:DLC, DLC DLC
Library of Congress Call Number:P91.3 .B385 2000
Dewey Decimal Classification Number:302.23/07/2$221
Personal Name:Berger, Arthur Asa, 1933-
Publication, Distribution, etc.:Thousand Oaks, Calif. . Sage Publications, (c)2000.
Physical Description:xix, 295 p. : ill. ;, 24 cm.
Bibliography, etc. Note:Includes bibliographical references (p. 265-268) and indexes.
Rubrics: Mass media
Research
Methodology
Communication

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