Researching the public opinion environment : theories and methods Sherry Devereaux Ferguson.

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Book's title: Researching the public opinion environment : theories and methods Sherry Devereaux Ferguson.
Library of Congress Control Number: 00008509
International Standard Book Number (ISBN):0761915303 (hc : acid-free)
International Standard Book Number (ISBN):0761915311 (pb : acid free)
Cataloging Source:DLC, DLC DLC
Authentication Code:pcc
Library of Congress Call Number:HM1236 .F47 2000
Dewey Decimal Classification Number:303.3/8$221
Personal Name:Ferguson, Sherry Devereaux.
Publication, Distribution, etc.:Thousand Oaks, Calif. . Sage Publications, (c)2000.
Physical Description:xvi, 296 p. ;, 24 cm.
Title:Sage series in public relations
Bibliography, etc. Note:Includes bibliographical references (p. 263-282) and index.
Rubrics: Public opinion
Public opinion polls
Mass media and public opinion

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