Services marketing : peple, technology, strategy Christopher H. Lovelock.

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Services marketing : peple, technology, strategy Christopher H. Lovelock.



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Book's title: Services marketing : peple, technology, strategy Christopher H. Lovelock.
Library of Congress Control Number: 00035959
International Standard Book Number (ISBN):0130173924
Cataloging Source:DLC, DLC DLC
Authentication Code:pcc
Library of Congress Call Number:HF5415.122 .L68 2001
Dewey Decimal Classification Number:658.8$221
Personal Name:Lovelock, Christopher H.
Edition Statement:4th ed.
Publication, Distribution, etc.:Upper Saddle River, NJ . Prentice Hall, (c)2001.
Physical Description:xvii, 717 p. : ill. ;, 24 cm.
Bibliography, etc. Note:Includes bibliographical references and index.
Rubrics: Professions
Marketing
Service industries

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