The entrepreneur and small business problem solver William A. Cohen.

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Book's title: The entrepreneur and small business problem solver William A. Cohen.
Library of Congress Control Number: 2005012593
International Standard Book Number (ISBN):9780471692836 (pbk.)
International Standard Book Number (ISBN):0471692832 (pbk.)
Cataloging Source:DLC, DLC DLC
Authentication Code:pcc
Library of Congress Call Number:HD62.7 .C63 2006
Dewey Decimal Classification Number:658.02/2$222
Personal Name:Cohen, William A., 1937-
Edition Statement:3rd ed.
Publication, Distribution, etc.:New York . Wiley, (c)2006.
Physical Description:vi, 426 p. ;, 24 cm.
General Note:"Includes downloadable forms & worksheets"
Cover.
Formatted Contents Note:So you want to go into business for yourself
What you need to know about the legal aspects of going into business
Sources of capital and how to get a loan
Business insurance, what you need and what you don't
Mastering financial management will make you profitable
When to give credit and how to collect money owed you
Record keeping is vital, what you need and how to keep records easily
How to do marketing research easily and quickly at low cost
How to find and introduce a new product or service
How to price your products and services for maximum profits
How to build your business with advertising and publicity
How to sell and build your own sales organization
How to make money with trade shows
Everything you need to know about e-commerce marketing
How to develop a marketing, business plan
How to protect your idea
How to recruit employees
How to manage your most valuable resource, people
How to protect your business and avoid getting ripped off
How to use the computer and advanced technologies to
Stay ahead of the competition.
Rubrics: Small business
Handbooks, manuals, etc
Entrepreneurship

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