Understanding consumer behavior : marketing lessons learned from understanding the consumer experience Gail Tom.

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Book's title: Understanding consumer behavior : marketing lessons learned from understanding the consumer experience Gail Tom.
Library of Congress Control Number: 00107149
International Standard Book Number (ISBN):0030321212
Cataloging Source:DLC, DLC DLC
Authentication Code:pcc
Geographic Area Code:n-us
-
Library of Congress Call Number:HF5415.1 .T66 2001
Dewey Decimal Classification Number:658.8/342$221
Personal Name:Tom, Gail.
Publication, Distribution, etc.:Fort Worth . Harcourt College Publishers, (c)2001.
Physical Description:xxi, 121 p. : ill. ;, 24 cm.
Title:Harcourt series in marketing
Bibliography, etc. Note:Includes bibliographical references (p. 111-113) and index.
Rubrics: Marketing
United States
Consumer behavior

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